You do good work, and homeowners need you. You shouldn't have to overpay to be found. Our goal is to help you lower what you pay for each lead within 180 days — then keep it falling as your search presence grows.
More homeowners now ask ChatGPT and Google's AI who to call. You want to be the name they hear.
30 minutes, no pitch. We'll work out what each lead costs you today.
THIS WEEK
ILLUSTRATIVE
MON
8:00
Roof leak repair
· Lusby
BOOKED
1:30
Gutter replacement
· Solomons
BOOKED
TUE
9:00
Water heater swap
· California
BOOKED
WED
7:30
Panel upgrade
· La Plata
BOOKED
2:00
AC tune-up
· Waldorf
BOOKED
THU
10:00
Heat pump install
· Prince Frederick
BOOKED
FRI
8:00
Tree removal
· Leonardtown
BOOKED
1,000+
leads generated for the businesses we've worked with.
You know what you spend on marketing. But do you know what each lead actually costs — or how many of those leads become booked jobs? When nobody tracks that number, your money leaks out in places you can't see.
Ad spend that keeps climbing while the phone rings the same
Leads from outside your service area, price-shoppers, and wrong numbers
A website that gets visits but doesn't turn them into calls
A marketing provider that reports clicks and rankings, not cost per lead
Homeowners ask AI who to call, and your name never comes up
Your customers are searching across Google, Maps and AI tools. If you don't show up clearly in these three places, the call goes to a competitor who is easier to find.
More homeowners skip the results page and ask an AI assistant who to call. AI tools name businesses they can understand and trust: clear service pages, the same business details everywhere online, structured data, and reviews that describe the work you do.
The three businesses Google shows on the map for local searches. Your Google Business Profile and reviews decide whether you're one of them.
The regular listings below the map. Service pages written for each job and each town are what earn you a spot.
None of these three charge you per click, which is why they're the cheapest leads you can earn.
Built to lower what you pay for each lead, then grow how many you get — no fluffy metrics, just dollars and cents. SEO is the foundation; everything else is built on top of it.
The top of the line, for businesses ready to run every channel at once: a full marketing team led by a CMO who owns the plan.
PAID SEARCH
SOCIAL
DIRECT MAIL
OUT-OF-HOME
Reach homeowners in your service area at the top of their social feeds, before they ever search.
Targeted Google Ads and Local Service Ads campaigns that go after high-value searches in your area.
THE FOUNDATION
Top spots in Google, the map pack and AI answers for the jobs you want. It's the slowest pillar to build and the one that keeps paying after the work is done.
AEO is answer engine optimization: getting your business named in AI answers from ChatGPT, Google's AI Overviews and tools like them. It's built on the same foundation as your SEO.
Ads are useful. They bring calls fast, and they stop the day the budget runs out. Organic search works the other way.
Organic search is slower to build, so your first savings come from somewhere else — fixing tracking, Local Service Ads, and pages that don't convert. Organic is what keeps your cost per lead falling through day 180 and beyond, because every month of work adds to authority that doesn't disappear.
The same authority that ranks you in search is what AI tools draw on when they recommend a business. Ads don't get you named in AI answers.
PAID
ORGANIC
HOW YOU PAY
Every click or call
No cost per click
SPEED
Calls in days
Builds over months
WHEN YOU STOP
Leads stop
Rankings stay
COST PER LEAD OVER TIME
Rises with competition
Falls as authority grows
Our Growth Grid maps where your business is today — Invisible & Chaotic, Leaky Bucket, Ready to Scale, or Dominant — so we fix what's costing you the most before we spend more to get you found.
LEADS CAPTURED →
VISIBILITY →
01
We start by mapping your business on the Growth Grid, so you know exactly where you stand.
02
We put your business in front of high-intent customers — from the Google map pack to AI search results.
03
We install intake, call tracking and CRM workflows so every lead is captured, followed up and measured.
04
Once leads are flowing, we track what each one costs and which ones become booked jobs, then put more behind the cheapest sources.
We're not here to bill you for busy work. We're here to help you land jobs.
Show up when storms hit and homeowners need a roofer they can trust.
Electrical work relies on trust. Show up for the right searches and turn visitors into jobs.
Stay visible for your key services and attract more homeowners all season.
When people need a plumber, they need one fast. Show up locally and get more calls.
Be the first call when the heat or AC quits, and fill the slow months with tune-ups.
Tree work runs on urgent local searches. Rank higher and get more of those calls.
Installation, repair, maintenance or specialty service? The same approach applies.
We focus only on home service businesses. Every campaign is built to win in competitive local markets.
You'll have one consultant who knows your business, answers when you call, and walks you through your results on regular review calls.
Call tracking and a cost-per-lead number on every campaign, so you know what each job cost you and where it came from — not just how many clicks you got. Plus a monthly AI visibility check, so you know whether AI tools mention you and how they describe you.
Your goal: pay less for each lead within 180 days. Here's the path, and how we help you along it.
STEP 1
A 30-minute look at what you spend now, where your leads come from, and what each one costs you. You leave with a written roadmap.
DAYS 1–30
Call tracking, a starting cost per lead, Google Business Profile cleanup, Local Service Ads setup, and fixes to pages and ads that waste money.
Plus a first AI visibility check: whether AI tools mention you, how high, and how they describe you. That becomes your AI starting point, next to your starting cost per lead.
DAYS 31–90
We move effort toward the sources that cost least — Local Service Ads, the map pack, and pages that convert — and check your cost per lead against your starting number along the way.
DAYS 91–180
As your search and AI visibility build, more of your leads arrive with no click fee. At day 180, we compare your cost per lead to the starting number and agree on what's next.
Timelines vary by market. Day 180 is a goal we review together, not a guarantee — and since you're month to month, the work has to keep earning its place.
Book a Free Strategy CallFEATURED CASE STUDY
For the last two years, Priddy has had a fractional marketing team instead of an ad budget. The brand was rebuilt, a new website went up from scratch, and the effort went into SEO instead of paid ads. In 2025, organic search brought in 250 leads and $3.5M in tracked revenue — with $0 spent on ads.
TRACKED REVENUE, 2025
$3.5M
ORGANIC LEADS, 2025
250
REVENUE PER LEAD
$14,000
INCLUDED FOR CLIENTS
Our in-house map tool, included for every client. Worksite Map Pro puts every job you finish on a live map on your website, so homeowners and search engines can see the work you do in their neighborhood.
Local Service Ads and paid search can produce calls in the first few weeks. Our goal is to lower your cost per lead within 180 days, and we check it against your starting number at a day-180 review. Organic search takes longer to build, and it's what keeps your lead cost falling after that.
Everything you spend to get leads in a month — our fee plus any ad spend — divided by the real leads it produced. We track it next to cost per booked job, so you can see what each paying job actually cost you.
Then we'll show you why at the day-180 review and what we'd change. You're month to month with no yearly contract, so if the plan isn't earning its place, you're free to leave.
Yes, that's part of the plan from day one. AI tools recommend businesses they can understand and trust, so we build clear service pages, consistent listings, structured data, and a steady flow of detailed reviews. You'll see your AI visibility in every monthly report. No one can honestly guarantee a spot in AI answers, but you'll always know where you stand.
Southern Maryland is home — Calvert, Charles and St. Mary's counties. You're also covered if you work in Central Maryland, from Anne Arundel and Prince George's up to Baltimore and Frederick, or in the Fredericksburg, Virginia region. The Service Areas page lists every county.
We're local, we're open about our work, and we focus on revenue — not vanity metrics. You'll always know what we're working on, why, and how it's performing.
No. Every plan is month to month with no yearly contract, because the work should speak for itself.
Ask them on a free 30-minute call, or ring (240) 224-0822.
Book a Free Strategy CallA MESSAGE FROM OUR FOUNDER
Too many agencies sell you “traffic,” or one piece of the puzzle — SEO, ads, social, video or content — without showing you what's actually working. You deserve a system that brings in real local jobs, and the numbers to prove it.
Your foundation comes first: your website, local SEO, Google Business Profile, content, tracking and data. Ads can help when used the right way, but they should support the system — not cover up the fact that there isn't one.
If your agency isn't showing you the data, we will.
RHYS FELSHER
MANAGING PARTNER, SOUTHERN MARYLAND MARKETING
THE OFF-SEASON ADVANTAGE
[New offer — copy coming]
