Author: admin

  • Your Bad Reviews Are Now Training ChatGPT to Trash Talk Your Brand

    Your Bad Reviews Are Now Training ChatGPT to Trash Talk Your Brand

    A homeowner in St. Mary’s County doesn’t search for you anymore. She asks ChatGPT. And ChatGPT already has an opinion about you — built from everything people have written online. Here’s a scenario that’s happening right now, probably in your service area. A homeowner wakes up to a broken water heater. She doesn’t open Google…

  • How Small Contractors Compete Against Big Companies

    How Small Contractors Compete Against Big Companies

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    The answer isn’t to spend more. It’s to compete smarter — in places the big players can’t follow. You searched your own name. Or your service category. And there they were. Angi. HomeAdvisor. A regional chain with a marketing department. Maybe a franchise operation that’s been here for three years and somehow already dominates the…